Hard Rock Café is an international brand recognized for their food and beverage, hotels, casinos or live music events. Decades of exceptional service have granted them with an amazing platform to launch a new fashion forward a clothing line.
As a starting point for this live industry project, we were asked to focus our research on a specific rock genre, while also ensuring our designs would appeal to the millennial generation.
Rockabilly Revival emphasizes the edgy, customized look that millennials crave, but do not have the time to achieve on their own. My answer to this request within the market was to design patches inspired by tattoos of the greaser subculture.
In a testament to my ability to design to brief, I have been shortlisted to the top 9 designs out of 125 students in this live project competition with Hard Rock Café.
